Committee question map
Split the questions by who is asking — the economic buyer, the practitioner, the security reviewer — because each one researches differently and rarely reads the same page as the others.
B2B SEO agency
Your buyers research for months before your company ever hears from them, and increasingly they ask an assistant who belongs on the short list first. Foliora finds the questions that decide that list, checks who gets named instead of you, and drafts the change on the existing page that should own it. You approve every change. From $49.99 per month.
built for
cited across
3 moves
There's no discovery phase, no audit deck, no quarterly strategy offsite. The first check costs an email address, and everything after it ends with an approved draft.
Give it a domain, nothing else. Foliora reads your public pages, checks your category in Google, and asks ChatGPT and Gemini who a buyer should consider. You get a score out of 100 and the names of the companies being recommended in your place.
Foliora drafts the change from the public site: weak metadata, missing comparison passages, and the text an assistant needs to quote you. New pages stay behind your approval. Publishing goes through Shopify, WordPress, Webflow, or a GitHub pull request after approval.
Sign-off happens first — approval is what counts against the monthly limit. Foliora can then publish through Shopify, WordPress, Webflow, or a GitHub pull request after a remote re-read and put the same questions back to the same assistants. If you skip a publisher, you still get the exact approved diff.
two surfaces
The score breaks into four pillars, and the two heaviest carry one apiece per surface. A B2B SEO agency working only the Google half is ignoring where the shortlist now gets built.
Whether your category and solution phrases return a page of yours at all, and how high up. Foliora audits architecture, canonicals, and internal routes, then publishes the approved fixes.
Whether ChatGPT and Gemini name you when a buyer asks who to shortlist in your category — and which competitor gets the mention when they don't.
connected work
Every item below exists because a buying committee hit a question your site couldn't answer, and went to a competitor who could.
Split the questions by who is asking — the economic buyer, the practitioner, the security reviewer — because each one researches differently and rarely reads the same page as the others.
Match the phrases your market actually searches to the pages that could credibly win them, and cut the high-volume terms that only bring in readers who were never going to buy.
Propose rewritten titles and descriptions on existing pages, and identify hierarchy, canonical, redirect, and internal-route issues. Foliora does not write canonicals or redirects.
Run a fixed set of category and vendor-selection questions across ChatGPT and Gemini, and record who gets named, cited, or ignored, with the date attached.
Pricing explanations, honest comparisons, security and compliance answers, implementation detail — drafted onto existing pages, or recorded as inventory when the URL does not exist yet.
After publish, read the rendered page, then re-run the Google check and the assistant panel. If you skip a publisher, you still get the exact approved diff.
scope
The starting point never changes: the same snapshot, run for every engagement, producing the same set of artifacts — so anyone on your team can tell what was approved, when, and what changed as a result.
essential · $49.99/mo
B2B SEO agencies and B2B SEO consultants on this search result ask for a call before naming a number. Ours is on the page, and the first snapshot costs an email address — no card, no charge.
Keep improving every month.
boundary
The work stays confined to your public website and the public answers about your category. Claims about compliance, security posture, and regulated capabilities are always drafted for your review. Publishing goes through Shopify, WordPress, Webflow, or a GitHub pull request. New pages, JSON-LD, canonicals, and redirects stay behind the same approval.
questions
The honest job description is research, judgment, and an approved draft, in that order: find the questions a buying committee asks, decide which existing pages should change, write those drafts, and keep new pages behind your approval. Most self-described B2B SEO agencies, B2B SEO companies, and independent B2B SEO consultants stop at the judgment step and leave you a strategy document. Foliora can write an approved change through Shopify, WordPress, Webflow, or a GitHub pull request after a remote re-read. If you skip a publisher, you still get the exact approved diff.
The buyer is a committee, not a person, and the clock runs in months rather than minutes. That changes the target: a hundred visitors evaluating a six-figure contract outweigh ten thousand casual readers, so raw volume is close to a vanity metric here. It also changes which pages matter most — pricing, security, implementation, comparison — and those tend to be exactly the pages an internal team never gets around to writing.
B2B AI SEO is the practice of making sure your company gets named when an assistant is asked to build a shortlist, which is increasingly the first research step a committee takes. Ask ChatGPT or Gemini who the credible vendors in a category are, and it returns four or five names before anyone has opened a browser tab to visit a site or fill out a form. You are either one of those names, or you are invisible at the exact moment the list gets formed.
Technical findings and metadata drafts can be ready within weeks. Pages competing for considered commercial terms usually take a few months to settle, and B2B attribution lags even further, since the deal closes long after the page did its work. Anyone promising a fixed timeline is guessing; what you can hold us to is a dated record of what was approved and what changed on each surface afterward.
Yes — most of our B2B search marketing work outside of software is professional services, manufacturing, logistics, healthcare, and industrial suppliers. All of them share the same structure: a long considered purchase, a committee, and a category question an assistant now answers on their behalf. If your buyers research before they ever contact you, the work applies regardless of whether you ship code. Software companies have a dedicated page at our SaaS SEO services route.
Essential is $49.99 per site per month for monthly research and improvements. Pro is $149.99 per site per month for weekly checks and improvements. Both include supported drafts, customer approval, publishing, and live verification. Annual billing saves 20%.
preview
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